Rently, one of our RTV virtual tour providers sent me an email asking me how to use anchor text in their AR profile and blog.
So what is up with anchor text? Why is it so important?
Anchor text tells robots and search engines what the web page you are linking to is about. It also helps with what is called relevancy. Relevancy, as far as SEO is concerned, is basically a measure of how related content on one web page is to another web page. And it is important. So without getting too complicated, if you have a real estate blog linking to your real estate website, you want to use anchor text to tell search engines to go to your site while at the same time telling them a little about the content of the site. That is how you get indexed properly in Google.
Anchor text is sort of like a little directional road sign on the internet. “Virtual Tours in XYZ city over here” or “Real estate in ABC County over there”.
There are a few more factors involved, like making sure that you are using the anchor text as web page keywords, in the description and in the content of the webpage to which you are linking. That is all part of optimizing your site for search engines. But, I won’t get into that here. RTV Inner-Circle members can check out our SEO guide for more information.
RTV Marketing
http://www.realtourvision.com
RTV offers full service virtual tours world wide
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