Showing posts with label lenawee-county-promotional-media. Show all posts
Showing posts with label lenawee-county-promotional-media. Show all posts

Friday, March 30, 2012

The Importance of Online Virtual Tours

Are you concerned about how to ensure your home gets the best marketing and exposure to qualified home buyers in today’s market conditions? Did you know that 84% of buyers turn to the Internet to look for homes?  Do you ever wonder what makes certain homes capture their time and attention?

Properties for sale that provide more information and more photos of course! Listings with plenty of information including a 360 tour of the home get the most attention online. In fact 99% of consumers surveyed prefer listings with virtual tours and multiple photos. Seems pretty obvious right? You all did a little shopping here over the past Holiday season right? Now imagine if on Amazon.com or eBay, an automotive supplier only showed a couple of lines of text describing each item offered. No photos, no feature rich information about the specifications, the warranty, or how to find or purchase the item. You wouldn’t spend much time on that type of website would you?  In fact, if you're like most of us you would close that site down and run to any other site out there serving up HD images and more description. 

Not too long ago, providing a quality, rich media showcase of a home for sale was a luxury item.  Now it is demanded by most buyers and is one of the minimum requirements for a real estate professional to effectively market a seller’s home to attract buyers. No longer is it acceptable to just put a sign in the front yard, purchase a 3 line classified ad, send out a batch of “Just Listed” postcards to the neighbors and hold an open house.

Real estate professionals who are proactive in leveraging the power of the internet must use online virtual tours and it's your job as their property marketing partner & photographer to remind them of this fact.  This year don't forget that you now more than ever have the numbers stacked in your favor when you go into a presentation.  They're going to use someone....why not you?

Good luck out there!

Sincerely,

Team TDF
http://www.Toursdforce.com
Virtual Tour Software & Digital Marketing Tools 
Order professional virtual tours: 517-486-4209

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Tuesday, March 1, 2011

The Mobile View

Toursdforce, March 1st, 2011. Tours D’ Force, your Southern Michigan promotional media company, brings mobility to The Blissfield Connector.  Empowering Toursdforce NEW 2011 Explosive Exposure allows the Blissfield Business Channel to be adapted to the mobile marketing market.  Yes, The Blissfield Connector is now fully compatible with iPhones, iPads, and any other web-based SmartPhone for a mobile experience!  And we didn’t stop there Toursdforce is even tossing in a Quick Response (QR) code and a QR sticker so the Blissfield Businesses can easily share their tour and details with their mobile customers and prospects.

Hal Holubik of Toursdforce states; “Today’s customers and prospects are becoming more mobile and depending on their smart phone devices more and more as a source of information.  So utilizing a QR Code in your marketing materials will give you the upper hand to reach out to your mobile customers and prospects in a new and efficient way!”

What are QR Codes?
A QR Codes is a two dimensional bar code that can be printed on any marketing materials to link printed materials to mobile and Internet marketing efforts.  The Blissfield Connector QR Code below has been programmed to The Blissfield Business Channel /virtual tour but could be programmed to communicate several types of information.   After the receiver scans the QR Code with their smart phone, the bar code will automatically prompt the user’s phone to launch the virtual business tour.  Once the tour is loaded the viewer will simply click on the “iPad / SmartPhone” button at the top of the tour viewing window to view the business video that will fit perfectly on their Smart Phone.

A QR code can also be programmed to launch a website (note: the web site must be a mobile site to fit properly) play a video (in this case) automatically enter contact information into a contact list (good for the back of your business cards), send an e-mail, send a text message, or make a phone call.  QR Codes are completely customizable and the possibilities are truly endless (left up to your creative minds).  Most importantly, they are tractable and we’re able to see how many individuals scanned a specific QR Code and when (in our case the hits will show on the virtual tours weekly hit report because the QR Code has been programmed to the virtual tour).  This tractability makes QR Codes a valuable (and affordable) response tracking mechanism for all marketing materials.

How does it work?
1.    Use a smart phone with Internet access. (Note: An Android is the only smart phone on the market that comes with a Flash player and our virtual tours are in Flash.  But that’s OK because I have changed the button at the top of the tour window from ‘Video’ to ‘iPad / SmartPhone’ and this will take those without a Flash player to the YouTube Video or there are apps for Flash out there for them too.)
2.    Download a free bar code reader app (If you have a recently purchased BlackBerry it comes with the app, if not I suggest one of these NeoReader, or Scanlife)
3.    Scan or take a picture of the QR Code with the reader app.
4.    Phone will automatically launch the code’s message or tour.
What can QR Codes do for you?
QR Codes are a basically an image, just like any other graphic, and can be placed on any and all marketing materials such as: business cards, fliers, brochures, promotional items, t-shirts, car wraps, signs, posters, direct mail, print ads, and more! They allow you to:
•    Increase response rates (almost anyone who knows about this technology finds it difficult to resist scanning the bar codes).
•    Measure the effectiveness of your campaign; different QR Codes can be generated for each individual project and tracked.
•    Integrate print, mobile, and Internet marketing with three “touch points” in one print item.
•    Plus, you will be on the cutting edge of a marketing strategy that is still relatively new in the United States.

The Blissfield Connector participating businesses can now showcase their businesses to their mobile cliental via iPhones, iPads, and any other web-based SmartPhone .  To help the participating Blissfield businesses achieve mobile exposure Toursdforce is providing 2D code stickers (sample below)in four convent sizes (Small 4’ X 4’, Medium 5’ X 5’, Large 6’ X 6’ or  X Large 7.5” X 7.5”) to be proudly displayed.   Tousdforce believes that QR codes will be an integral part of a complete solution that they can provide to your clients.  The technology is free on both ends (code generator and code reader) so, it time is right to start introducing the technology starting with our virtual tours to show clients and build value as an internet marketing expert.
 Imagine what you can do with your QR sticker 

For more information on mobile marketing with QR codes read QR codes for Internet Marketing?           

Scribe to my blog post at: http://HalHolubik.blogspot.com 

Use Technology to Your Advantage and Capture Interest Immediately!!!

It is time to connect with all potential buyers, provide them immediate, detailed information, demonstrate your leadership in the industry and capture leads around the clock.  Not only are QR Codes simple to use, and effective.  They are also extremely cost efficient and the return will be immediate.

Hal Holubik
ToursDForce
Southern Michigan Real Estate
Lenawee County Virtual Tour Company


Order your virtual tour today!
P: 517.486.4209
E: hal@toursdforce.com
W: toursdforce.com

Lenawee County Virtual Tours are here!! More people choose www.toursdforce.com  virtual tour company than any other virtual tour provider on the market. We encourage you to research the 360 virtual tour industry before making a decision. We are by far the most established virtual tour company in the industry. Our virtual tour customers and their clients get only the best and most experienced advice and help from our staff. Thank you and enjoy our virtual tours.

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