Friday, May 20, 2011

The Power In Numbers

 The potential for successfully selling your home online grows with each passing day. According to the National Association of Realtors, 90 percent of buyers used the Internet when searching for a home. With the excess supply of homes on the market, marketing your home online can greatly increase your reach. Chances are high that this medium will lead a home buyer right to your door.

Why Use Social Networks?

Because selling a house these days takes a lot more imagination than it used to-especially in this economy! The Internet, and in conjunction social networking sites, makes this stressful process a lot easier. The point of social networking sites is to interact and connect with people. Sites like LinkedIn, Facebook, and Twitter are quickly revolutionizing the way information is spread. According to Facebook, if Facebook were a country, it would be the THIRD LARGEST country in the world. Why not harness that power to quickly and efficiently spread the news about the home you have for sale?

How to Use Social Networking?

Tours D’ Force, your Lenawee County virtual tour company recognizes the importance of Networking to find prospects and get properties sold. That is why our virtual tours have social networking built right into the virtual tour viewer. With a simple click of the mouse, viewers can add your virtual tour to their social networks.


In just one click, you can harness the social aspect of the internet through social networking sites such as: Digg, Delicious, MySpace, Furl, Facebook, Mixx, FriendFeed, BackFlip, LinkedIn, Bebo, StumbleUpon, Reddit, Twitter, and Technorati.

One of the things that realtors have often said to me over the years is, they said, Hal, my customer wants to participate.  We’ll one of the things that you can do as a realtor to help your customers to participate is by utilizing the buttons at the bottom of the virtual tour.  The single click social networking buttons. 

If your client has a Facebook account, a MySpace account, a linkedIn account, a Twitter account, etc., they can upload the virtual tour to their own personal account.  Think about this for a second, you the realtor may have a hundred friends that are on your Facebook account, so you can click on the Facebook button and go ahead and upload the virtual tour onto your Facebook profile page. But your customer may have another hundred people that they know, and maybe their kid has another two hundred people, so, bottom line is don’t be afraid of involving your customers, draw attention to the bottom line buttons in the virtual tour so that way you can get the word out there. Put it in the different social networking sites, let this thing really take off and be seen by a lot of people.  With real estate as with many other kinds of sales, it’s a numbers game, the more people that see it the higher the ability of it being sold quickly.  Having a high quality virtual tour helps once again establish you, the realtor as being tech savvy as well as now involving your client in the process as much as they want to be involved. 

Virtual Tour Syndication, so folks, when we talk about going out there and grabbing a broader net.  Being able to cast your net to more prospects, we really need to make sure that you’re listing, and frankly, your virtual tour is cast out there for people to find. 

Social Networking should be part of everyone conversations and activities. 

Can You Show Me Evidence?

Let me share a story with you about an elementary fifth-grader in my home town of Blissfield, MI. population 3,000.  This Blissfield Elementary School student’s portrayal of Leonardo da Vinci for a class project ended up winning first place in a nationwide contest sponsored by electronics company Samsung.  His school teacher, who had started the wax museum project several years ago, submitted a video of Austin giving his presentation.  About two weeks ago, he learned he was in the top ten.

He was pretty excited that he actually got that close to winning, he said.  “I wanted to know how to win right away.”

Having learned that it would take collect the most votes on Facebook to win, some of his friends made signs to put on lockers in his homeroom.  His older sister, a student at Grand Valley State University spread the word among her friends. His teacher’s daughter rounded up votes at Spring Arbor University.

And, Austin said he couldn’t count how many people came up to him and said “My grandma voted for you on Facebook.”

Well, I needn’t say more, Austin’s presentation received the most votes he won a $500 prize for himself and a document camera for his school.

There is power in numbers! And it doesn’t matter who you are or where you or your listing are as more individuals turn to the Internet during the home search process, the more likely your home will be seen if you take advantage of the opportunities provided by Social Networking.

Call me today and ask me how to integrate social networking into your overall marketing strategy.


Read more:  http://halholubik.blogspot.com/




Hal Holubik
Tours D’ Force
Southern Michigan Virtual Tours
www.Toursdforce.com
hal@toursdforce.com

Powered by http://www.ToursDForce.com. Your Southern Michigan Property Marketing Experts! Bookmark and Share

No comments:

Post a Comment